Dean Katrin Muff

Message from the BSL Dean


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Kicking off Collaboratories in Asia – Towards “Green Living in Hong Kong”

Riding up the elevator of the brand new building of the Design Faculty at the Hong Kong Polytechnic University sets the stage: 4th floor Collaboratoy, 8th floor Innovation Think Tank. I haven’t seen the use of “Collaboratory” formally used to designate an entire floor of a building! We must be in the right space! Clearly Cees de Bont from the Design Faculty and Alison Llyod from the Business School are not only an experienced but also a very creative and effective team. Everything was set for a memorable first Collaboratory event in Asia!

Cees’ design students have worked over the past weeks to create more than half a dozen of benches made out of recycled or repurposed material. Special acknowledgment goes to Claudius Bensch, Art Director of the project, for developing the original Bench Circle installation concept. As we walked into the space, our jaws dropped at the sight of these benches! True beauty and an astounding variety! Each bench was designed by a known designer and produced by design students. Here is a short time-laps film that shows them at work:

Allison’s business students had masterfully arranged the space into the signature inner circle held by two rows of outer circle chairs. They had helped to mobilize the key stakeholders for the event and ensured that all concerned parties in Hong Kong concerned by “Green Living in Hong Kong” were not only present but had been briefed in great detail on what to expect. An energized group of approx. 50 engaged citizens, representatives of business, consulting, real estate, NGO, social entrepreneurship as well as various relevant faculty members and students was curious to see what would happen next. Everything was set for an intense 3 hours of co-creation!

The first hour served to lay out all the different perspectives on the topic of what Green Living in Hong Kong might mean, why it was possible, impossible, covering current important issues such as air pollution and the impact of the increasing inequality, the high dependency on the “Hong Kong shopping center”, the dramatically negative impact of the recent frugality strategy of the Chinese and the sky-high real estate prices that drove social entrepreneurs out of town. Yet, the fact that 40% of the land was labelled as national parks and only 30% of the surface was actually built, opened up a discussion around the potential of Hong Kong with its 70+ islands, beaches and many hills and hiking trails for every level of difficulty. We heard stories of permaculture, roof-top gardens, and the need to go beyond organic food to radically re-localize food (the footprint of organic food not being sufficient to balance population growth). A young social entrepreneur shared his initiative of in-house gardening and tourist operator a dream around eco-tourism. The elevator was introduced as a highly sustainable solution to save land (vertical city) and elegantly delegating the cost of mobility infrastructure from government to private investors (well, that’s the real-estator’s perspective). The idea that if green choices need to come more attractive (adding a price on unsustainable living), they would take off. The question of how design can help advance green living in HK. The dilemma of the importance of education and the fact that it takes too long to produce results. The businessman’s pragmatic perspective: “how much are we willing to pay to make Green Living a reality?” countered by the psychologist who believes that it is all a question of behavioral change. One sentiment expressed the rather upbeat sense of the discussion best: “If there’s anybody who can do it, it is Hong Kong!”, this despite the fact that a concerned voice reminded us that returning to a simple living also implied consuming less and that companies would need to radically reinvent themselves. A final voice made a historical comparison, reminding us that in 1972 the Hong Kong government campaigned against corruption which was considered mission impossible and today in Hong Kong corruption was largely gone. So why not campaign against unsustainable living? Well…

After a break, we shifted into the visioning phase of the process and went on a journey where we collectively dreamt up a Hong Kong that had realized Green Living. The traditional sharing round among all participants was among the richest I have experienced today: a new vision for Hong Kong came alive! A vision where Hong Kong would adopt Singapore’s positioning as an education hub to become Asia’s Sustainability or Green Living Hub. Conscious of the fact that Hong Kong in many ways plays a role model function for many cities and people of mainland China, the power of such a transformative change was palpable. Descriptions of such a future vision of Hong Kong included clean air and blue skies, a slower pace and fresh vegetables at hand anywhere to eat. Shopping as a way to secure happiness was replaced by more profound offers that would lead to a more sustainable well-being and happiness. People would come to Hong Kong to “slow up”, to recharge, re-energize and to co-create and develop great ideas.

In the final third phase of the Collaboratory, we asked the question: so what can we concretely do in the next 2-3 months to make steps towards this utopian future. To enable this, we transformed the center space into an entrepreneurial brainstorming space: at least 20 ideas were developed and any last signs of Asian shyness disappeared. The spark of a shared and embodied vision had triggered not only enthusiasm but also creativity. I was challenged to summarize and group the many ideas into 8 main prototypes of which each participant would choose one he or she wanted to spend the last hour of the Collaboratory exploring. We initially thought to vote the best 4 of these 8 ideas but there was enough energy for all of them that we split the circle into 8 sub-circles and empowered each group to self-organize and further develop their ideas. After 40 minutes each team was ready with a solid prototype idea and had identified one responsible person among them who was willing to carry-forward the project until Alison and Cees would decide on how to proceed with a next Collaboratory event to further develop if not all, at least some of them.

Here is an overview of all the ideas:

  • Introducing positive discrimination coupled with transparency to enable green organizations to perform better and attract the talent and to individuals to the incentive to change behavior. A radical shift requires radical support including the development of broader well-being measures on the macro and micro economic levels (lead: Shrikant Ramakrishnan, four members)
  • Eco-tourism: slow up in Hong Kong and relax into great ideas! Various steps needed: a) turning the city green (greening the roofs), accessible hiking trails for all levels, transforming hospital into wellness clinics, turning public spaces into oasis, taking the noise out, developing eco-tourism in the islands, etc. (lead: Stella Kwan, four members)
  • Transforming universities into practical learning centers in society, by reducing the current disconnect particularly in CSR, changing the pedagogy to include in-company learning, integrating self-realization as an integral part of learning (lead: Alison Lloyd, nine members)
  • Fostering cross-sectional stakeholder dialogue through collaboratory discussions: not a solution in itself but an enabler to contribute to a new mind frame and to rally for a common vision (lead: Philo Alto, two members)
  • Copy-cating the best green solutions and branding for massive globe scaling, by applying a rigorous process of a) what is the problem), b) who is the leader in the world to solve this, c) how can we adapt to Hong Kong, d) how can we brand to enable scaling, e) how do we commercialize globally – example: Starbucks vertical farming wall (lead: Lydia Guett, six members)
  • Developing a sharing culture towards a new governing model by bringing in relevant ideas to Hong Kong and by working with students as activists and promoting a culture of sharing, e.g. electronics (lead: Ming Ho, three members)
  • Becoming a personal role model first and then contribute to the sharing culture (see 4), supported by government actions such as theme Sundays to re-develop relationships at all levels as they used to be (lead: Match Chen, six members)
  • Developing a new mind frame: business needs new managers and leaders, current people in charge can’t lead the transformation, a higher consciousness is needed, achieving this by a significant focus on personal health for every employee at all levels (top particularly) since a better life will result in a better business as it triggers a shift in focus; also: embracing the consumer-side of the people by initiating new consumer demands which will result in new business opportunities (lead: Eric Chu, 2 members)

Cees and Alison have expressed an interest to integrate the first three into their current project development structures which are available in both Faculties. Furthermore, the PolyU business school has platforms on which other prototypes could be further developed. Both of them will communicate with everybody involved in the Collaboratory shortly to ensure that these prototype will start to be realized where possible and where the teams feel energized to further work on them.

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Walking into the Silverbox Conference room at the ICON hotel in Hong Kong the next day felt VERY similar to walking into the UN RIO+20 PRME Business Education conference back in June 2012 when we launched the 50+20 agenda: 3 benches were lined up as I walked off the elevator towards the registration desk and the back of the room was displaying with 6 more benches. Awesome! It is amazing what kind of difference some real art can make. More on the conference: http://www.bsl-lausanne.ch/news/school-news/events-and-conferences/bsls-dean-gives-keynote-speech-at-conference-on-renewing-business-education-in-asia


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Speeding up for the 50+20 Collaboratory for Asia at the Hong Kong Polytechnic University

Mont Blanc

12 hours after having seen the gorgeous Mont Blanc stick out above the clouds in the dark blue evening sky, I find myself flying past small fishing villages on the way in from Hong Kong Airport to Kowloon. The air is freezing cold inside and like a steamy sauna outside. I had wondered about dress code and I am still wondering – a choice between freezing and sweating with no way of avoiding one or the other.

The airport express train shows a techie video far ahead of any discussion I have access to in the West: they are discussing a complex new way to automate food and health care deliveries in developing countries, fully banking on latest internet connectivity, showing young hi-tech talents talking excitedly about saving the world. Wow! If we could bring in these brilliant brains into the Collaboratories I am to introduce here. Our idea of places where engaged citizens meet to solve burning societal issues – or, in other words: the university of the future!

Hong Kong

Things are happening faster in this part of the world. I had a similar sense three weeks ago in Beijing. Suburbs of Hong Kong larger than Switzerland. A train travelling at mind-boggling speed. I am grateful for the blue sky that connects me with where I come from. What if we found a way to accelerate our Collaboratory idea? What if we could connect to innovation hubs where new solutions are worked on? Where are these? How do we connect?

In the meantime, I have moved from the fast train to a free hotel shuttle – all perfectly well sign-posted and with no waiting time. One hour after touch-down I have arrived at my hotel – mind-blowing! Time for a shower before my first dinner appointment – from breakfast right to dinner… Time is shifting differently. Let’s feel the flow of a river that is rushing forward, onward… Let’s see where this journey takes me!


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Mind the gap between corporate behaviour and sustainability

Here’s a great article by Michael Townsend and The Guardian. Michael Townsend is an important thinker in the space of new economic solutions – this article is important for any concerned business leader!

Enjoy reading the full article here: http://www.theguardian.com/sustainable-business/gap-between-corporate-bahaviour-sustainability 


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50+20 book launched in Chinese

I am just back from launching the Chinese translation of the 50+20 book “Management Education for the World” during the sixth IACMR annual conference that took place 18-22 June in Beijing.

Anne Tsui first came up with the idea of translating the book into Chinese and not only helped facilitate this process but also helped position the book launch and discussion at the heart of the IACMR conference. I would like to use this opportunity to not only thank Anne and co-translator Zhou Zucheng but also congratulate them on helping organize a succesful launch. It was a truly amazing experience and, since IACRM is the premier scholarly association dedicated to the creation and dissemination of management knowledge with a focus on China, it provided a highly appropriate launch opportunity.

I spent a full day engaged in discussing the book, first on a panel with Yingyi Qian (Dean at Tsinghua University’s School of Economics and Management and member of the AACSB Blue Ribbon Committee for their new standards), Bob McDonald (former Chairman of the Board of Procter & Gamble) as well as Blair Sheppard (PWC Global Strategy and Leadership Development leader and previously with Fuqua School of Business at Duke University). The panel was hugely supportive of the 50+20 vision with each member contributing their perspective of why this vision is relevant.

There was also a 2 hour round-table session reserved for Deans from across China and a follow-on session attended by a further 50 Deans introducing and discussing the book. On each occasion the feedback and response received was very positive and encouraging.

Perhaps one of the highlights of my trip was to learn that Prof. Yang from the Peking University and General Secretary of the MBA Council of China representing over 200 Business Schools in the region decided to make copies of the book available to all its member institutions.

Copies of the translation may be ordered through the Peking University Press.

I look forward to continuing the conversation on transforming management education in Asia when Hong Kong Polytechnic University hosts the 50+20 Renewing Business Education in Asia Conference on 17 July.


Goodbye Global Greed

Some of you may have heard of an exciting thing happening in Europe – the Economy of the Common Goods movement which started in Austria and was spearheaded by Christian Felber (www.gemeinwohl-oekonomie.org – no worries there is English information). As the first university worldwide, Business School Lausanne has undertaken the company self-evaluation of the “matrix” and is currently in the official audit process. What an amanzing and eye-opening experience this was for us! It allowed not only to identify important blindspots, but also to speed up an internal transformational process towards fully embracing and integrating sustainability and responsibility in everything we do. Take a look now at a funny and provocative comic that was developed by Herbert Wegscheider, a contributing member of the Economy of the Common Goods movement (click on the image below to download the file):

Click here to see the Goodbye Global Greed comic

 


Questioning the pertinence of the IMD 2014 World Competitiveness Rankings

As every year for two decades, IMD issues their annual World Competitiveness Report comparing a wide range of parameters to establish which country is ahead of the pack. For a number of years now, the United States maintains its pole position, closely followed by much smaller economies such as Switzerland who has been doing very well in this ranking for as long as I remember. I question the pertinence of this report for a number of reasons:

1) the Competitiveness Report is still based on old 20th century “survival of the fittest” fear-based thinking. Today, given the current realities of a resource- and demographic-constrained world, we would be much better advised to highlight and celebrate countries that a) have found alternative ways of dealing with their economic challenge (of no-growth in developed countries and of high-growth in developing countries), b) have found alternative ways to the widely questioned GDP indicator to measure relevant progress  for its citizens and nature (Bhutan with its happiness indicator is a widely cited and respected example), c) have found ways to reduce their negative impact on the identified nine planetary boundary developed by Johan Rockström et al., d) have found ways to significantly increase the relevant dimensions of the eleven social issues identified at the RIO+20 Conference, e) have used their innovation power in the critical domains that develop and critically enhance the “safe operating space for humanity“, the target area for all economic activity as defined by Kate Raworth of OXFAM, f) and have demonstrated an ability to significantly help and support other countries in their transformational journey towards a sustainable and just future.

I could go on! The point here is that I don’t get it why we are still celebrating countries that are significantly unable to manage their own budget, that have debt levels that should have long resulted in a national bankruptcy, and have social policies in place that endanger the current and future well-being of their citizens (examples for the U.S. would include its continuous health care disaster, the absurd income disparity between rich and poor U.S. citizens, a student loan debacle that is likely to cripple not only its future generation of leader, entrepreneurs, inventors and employees of all kind, and a nutritional challenge connected to its obesity problem that may well cripple its economy and societal well-being in serious ways).

I am thus launching a Call for Action to join us at BSL to start collecting data for an alternative World Collaborative Report that will highlight and celebrate countries that serve as role models in their own way of becoming a country with a vision and clear actions to enable all of us global citizens to “live well and within the limits of the planet” to quote the Vision 2050 of the World Business Council for Sustainable Development (WBCSD). We are seeking resources and global partners to provide an alternative for old century thinking by embracing the current burning challenges of this 21st century. We are also engaged to help Switzerland embrace its own potential to become such a leading role model. Contact me if you are interested and have means to contribute. Together, we can change the world into a place worth living in for all of us!


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50+20 normative leadership model meets behavioural economics

I recently spoke at RECOL Switzerland about our vision for responsible leadership and presented our normative model developed as part of the 50+20 Vision:

Globally responsible leadership is built on a leader’s capacity for reflective awareness and contains three roles in which he acts and makes decisions – entrepreneur, leader and statesman.

Interestingly, my presentation was followed by an in-depth analysis by Gerard Fehr, who together with his Nobel-prize winning brother works on ways to apply behavioural economics to the real world.

He gave examples of their existing research to evaluate if and how our ideal leadership vision is reflected in the current realities of leaders. The discussion that followed couldn’t have been more inspiring: Are we really unable to be empathic? Are sanctions really the only way to maintain employee compliance? Is breaking down of cooperation really the norm and not the exception?

The hand-picked, high calibre audience first experienced their own gaps in their behaviour compared to their intention, through a smart real-time survey game operated by Gerard and his lovely assistant, Katharina Kaiser.

The Human Resources, Sustainability, and Compliance Directors of top Swiss firms contributed to a rich and controversial discussion, about the tension between the somewhat sad, actual state of the elements of responsible leadership and its ideal vision.

In a last segment, as Gerhard and I jointly discussed avenues of action and possibility to move towards the envisaged ideal state, we found insightful new options.

In conclusion, I must say that I was delighted to have been part of such a rich and thought-provoking experience and I hope that normative and quantitative research meet again in such inspiring settings.

Thanks to Joanna Hafenmayer Stefanska & RECOL for having orchestrated such a miraculous event!

Learn more about seeing through the jungle of responsible leadership and other relevant initiatives.

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